In the modern era, technology helps solve many of our problems and provide alternative solutions that are faster, easier, and cheaper. Following in the footsteps of life insurance companies like Ladder and comparison tools like Policygenius, Sproutt aims to find you a more personalized life insurance policy using an automated process. But what is Sproutt? Is it safe? And most importantly, should you use it? Our Sproutt review will answer all of these questions and more.
Sproutt Review Score
Name: Sproutt
Description: is a one-stop-shop for comparing and buying life insurance. Using its online questionnaire, Sproutt can quickly give you a quote on a life insurance policy. Emphasizing both health and convenience, Sproutt lets you get low-cost insurance from the comfort of your own home.
Overall
- Pricing
- User Experience
- Ease Of Use
- Customer Service
Summary
Sproutt is a one-stop-shop for comparing and buying life insurance. Using its online questionnaire, Sproutt can quickly give you a quote on a life insurance policy. Emphasizing both health and convenience, Sproutt lets you get low-cost insurance from the comfort of your own home.
Pros
- Easy to use website
- Completely free
- Useful health/lifestyle tools to focus on health
- Low costs for those who qualify
- Customer support via phone
- Offers no-medical insurance options
Cons
- Not suitable for all ages, lifestyles, and levels of health
- Somewhat restricted options for coverage amount and providers
What Is Sproutt?
Sproutt is a one-stop-shop for comparing and buying life insurance. Using its online questionnaire, Sproutt can quickly give you a quote on a life insurance policy.
Specifically geared towards people who are young and healthy, Sproutt is probably best if you’re in your 20s or 30s (maybe early 40s) and live a relatively active lifestyle. But, despite this emphasis on fitness and health, Sproutt still lets you get insurance from the comfort of your own home.
However, Sproutt is more than just an online mall for life insurance. Their site’s tools offer a ton to differentiate them from their competition. If you’re interested in finding out how healthy you really are, you should check out Sproutt’s QL Index.
How Does Sproutt Work?
Sproutt works as a “middleman” of sorts between you and a life insurance company. By partnering with several companies, including AIG Insurance, Principal, and North American, Sproutt can give you impartial advice on the best rates.
Since they’re partnered with multiple companies, you may find Sproutt very useful as you shop around for life insurance policies. With all the different rates in front of you, comparing life insurance is rapidly becoming easier than ever.
So, how does Sproutt determine which policy is the best fit for you? The short answer is with technology and computer algorithms.
Through a series of questions, Sproutt makes sure it matches insurance providers to healthier and less at-risk people. Since it costs life insurance companies every time they have to pay out on a policy, lower risk clients mean companies are sometimes willing to offer lower rates.
This effort to provide lower costs to healthy individuals is part of Sproutt’s goal. They place a lot of emphasis on promoting healthy lifestyles. So, by helping people save money if they are fit, Sproutt creates a clever way to use savings to incentivize health.
After you establish your level of health and your overall lifestyle, if Sproutt accepts you as a possible client, you’ll see your different policy options alongside recommendations for how to increase your healthy habits.
It’s important to note that Sproutt does not automatically accept people. There are high-risk individuals who get turned down in an effort by Sproutt to maintain their relationship with insurance companies.
Remember: Sproutt’s benefit to those companies is the boost in low-risk clients they provide.
If massive amounts of high-risk people suddenly all get insurance through the Sproutt, life insurance companies would likely catch on fast and raise rates, ruining the low prices for everyone.
What Makes Sproutt Unique?
We’ve talked a lot about Sproutt’s focus on health, now let’s discuss how exactly they do so.
Before we dive deep into the main feature, it’s worth mentioning that Sproutt partners with some life insurance companies that offer coverage without a medical check. This can remove yet another hurdle in the form of foregone doctor’s visits, making the process of getting life insurance even easier.
Now, it’s finally time to talk about Sproutt’s most unique feature: the Quality of Life (QL) Index. This handy test takes around 10 minutes to complete and gives you feedback on your current state of health.
Not only does this feedback come with tips on how to improve, but it also helps inform your life insurance offers. By improving your health, you’ll score better on the QL Index, which helps you get lower life insurance rates.
So, if you’re looking for a reason to go for that extra run, knowing that you’ll save money as a result can be a powerful motivator.
Pros & Cons Of Sproutt
Sproutt Pros
- Easy to use website
- Completely free
- Useful health/lifestyle tools to focus on health
- Low costs for those who qualify
- Customer support via phone
- Offers no-medical insurance options
Sproutt Cons
- Not suitable for all ages, lifestyles, and levels of health
- Somewhat restricted options for coverage amount and providers
How Much Does Sproutt Cost?
All of Sproutt’s tools and services are entirely free. It’s that simple. But, this begs the question, “How do they make money if it’s all free? Is there something shady going on?”
Is Sproutt Safe?
Before you get too worried about Sproutt selling your private information for money, know that Sproutt has no complaints on file with the Better Business Bureau (BBB).
The BBB is an agency that rates companies based on trustworthiness, and Sproutt currently has an A- rating with zero complaints. This means it’s unlikely that you’ll get in trouble using Sproutt.
How Does Sproutt Make Money?
So, with shady backroom business deals out of the question, how does Sproutt make money? The answer is, simply put, commissions.
Sproutt receives a commission any time you purchase an insurance policy through the site. This is how they’re able to make money.
This system is also mutually beneficial: companies want more low-risk clients. So, they’re willing to pay Sproutt to bring those clients to them.
Since Sproutt partners with several companies, it reduces the odds that they are going out of their way to recommend one company over another unless it’s the best objective deal for you. It’s a win-win-win!
How Is Sproutt’s Customer Service?
Sproutt’s customer support is staffed by a team of licensed professionals. You can reach them via phone from 9 am to 7 pm ET, Monday through Friday. This is great to see, as customer support via phone often makes it much easier to resolve complex issues.
The support team is also very flexible and useful. You can speak with them about issues navigating their site, choosing rates, or any other questions you may have.
What I Wish Was Different About Sproutt
I have very few criticisms of Sproutt. But, the ones I do have are both related to the same issue: lack of accessibility.
If you are over the age of 40 – 45, have less-than-stellar health, or regularly engage in risky activities like skydiving, Sproutt likely won’t give the best deal for you. This is even assuming you don’t get rejected outright.
While there is a benefit to the overall cost, since this selectivity is a big part of how Sproutt can offer those it does cover such low prices, it’s still a shame more people can’t take advantage of the service.
How Does Sproutt Fare Against Competitors?
Sproutt’s main competitor when it comes to price comparisons for insurance is Policygenius. However, unlike Sprout, which focuses specifically on life insurance, Policygenius offers coverage for life, home, auto, renters insurance, etc.
On the one hand, this means Policygenius has the potential to save you much more time. If you’re shopping for multiple types of insurance or are interested in bundling different kinds together, Policygenius may have the edge over Sproutt.
But, if you’re looking specifically for life insurance and you’re a young and healthy person, Sproutt will probably find you better rates than Policygenius.
Similarly, Sprout’s coverage amounts are more modest than Policygenius’, which might make more sense for a younger person.
How To Get Started On Sproutt
When you first go to Sproutt’s homepage, you’re greeted with a helpful “Get Started” button. This takes you to the start of their questionnaire, which lets you describe yourself in greater detail and gives you a relevant life insurance quote.
You then have to fill out relevant biographical information like age, sex, height, weight, tobacco usage, and history of family illness. This is all standard industry information and helps determine how much risk you might have.
Next, you start giving information about your financial situation. Questions like “what is your annual household income?” and “How many children do you have?” are important because they can determine how much coverage you should purchase.
After filling out a bit more information like your willingness to do a medical exam, you’ll see your coverage recommendations.
If you’d like to adjust the coverage amount or duration, you can do so easily on Sproutt’s site. As you adjust your coverage, you can watch your monthly cost change accordingly. This is a great way to customize your coverage to a plan that suits you best.
Should You Use Sproutt
Ultimately, if you’re someone in Sproutt’s target demographic, you’ll probably be hard-pressed to find a better place to compare and buy life insurance. For someone younger than 40 – 45 and in good health, Sproutt can be a great way to get affordable health insurance.
Although not everyone will be accepted or able to use it, Sproutt’s user-friendly website and colorful questionnaire make buying life insurance simple. If you’re in the market for life insurance, you should absolutely check out Sproutt.
Lucas is a personal finance expert, an undergraduate student at Harvard University and the founder of the Personal Finance and Consulting Group at Harvard College (an officially recognized student organization). He has spent much of his life working to increase financial literacy in his surrounding communities through independent financial research and curricula design, and he is currently studying economics with a secondary in music.